Sunday, September 03, 2006

Nutbags Extraordinaire: Anheuser-Busch Makes Racist Ads

If you visit the website of Anheuser-Busch, you'll see a lovely statement about diversity:

"At Anheuser-Busch, we take our role as a corporate citizen seriously. Whether it is through supporting community groups across the U.S., protecting the environment, observing the highest ethical standards in all our business dealings, a commitment to diversity in our hiring, or promoting the responsible use of our products by adults, Anheuser-Busch has always believed that doing good by the public and doing well as a company go hand-in-hand."

Apparently, they've forgotten that little mission statement...or neglected to pass it on to their advertising department.

Behold the ugliness that is the new line of A-B ads: Steve and Zagar.
Click here to see the ads.

For those who don't want to click, or have a slow-as-molasses computer (as I do), I will describe these ads for you: they consist of a pair of roommates, "Steve," portrayed as very clean-cut and wearing a suit, and "Zagar," his Indigenous roommate...portrayed in loincloth, carrying a spear and apparently setting records for most offensive caricature of the "drunken, stupid Indian" stereotype. You can see photos of the "Life With Zagar" ad campaign here.

To call these ads "offensive" is the understatement of the century. "Disgusting," "revolting" and "WTF were they THINKING?!?!?" also comes to mind.

If you are as sickened by these ads as I am, please, take a moment and sign this petition:
Protest the Stereotyping and Exploitation of Indigenous People In Media Marketing. You can also contact A-B directly and let them know what insensitive morons they are for letting this bit of crappola loose on the world by contacting them via their website at

Let them know that racism and harmful stereotyping is NOT acceptable. And ask them to ingest just a little less of their product before creating new ad campaigns in the future.

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